Jaguar will be all electric by 2025; six pure EV Land Rovers in next five years
Jaguar has announced it will be “reimagined” as an all-electric luxury brand from 2025.
In just four short years the British brand will no longer offer petrol or diesel-powered engines in its portfolio, and although the nameplate may be retained, this year’s planned all-electric XJ replacement has been axed as the brand “looks to realise its unique potential.”
Jaguar currently offers only the I-Pace as a full electric model, with plug-in versions of its F-Pace and E-Pace SUVs available in other markets.
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Tata Group-owned Jaguar Land Rover also announced as part of its Reimagine global strategy that we’d see six pure electric Land Rovers in the next five years, with the first to arrive in 2024. Diesel power is to be phased out from 2026 from its three luxury SUV families: Range Rover, Discovery and Defender.
We’re promised at the heart of the Reimagine plan that electrification of both Land Rover and Jaguar brands will happen on separate architectures with “two clear, unique personalities.”
Jaguar Land Rover’s new chief executive Thierry Bollore, ex of Renault, announced all the group’s models would come with a pure electric variant by 2030. By this time 100% of Jaguar sales would be all-electric, and an anticipated 60% of Land Rovers sold would be equipped with zero tailpipe emission powertrains.
The group said it was investing approximately $2.5 billion in electrification technologies and the development of connected services.
The announcement sees massive EV commitment from the JLR group, with buzzphrases including “sustainability-rich reimagination,” “positive societal impact,” and “start of a journey to become a net zero carbon business by 2039”.
This includes preparing for the expected adoption of fuel-cell (hydrogen) power, with the company saying development is already underway with prototypes arriving on UK roads within the next 12 months.
The new architecture strategy will see Land Rover adopt the forthcoming flex Modular Longitudinal Architecture (MLA) to deliver electrified internal combustion engines and full electric variants. Supporting this, Land Rover will also use a pure electric Electric Modular Architecture (EMA).
There was less clarity surrounding Jaguar’s platform intentions, with the announcement simply stating Jaguar models would be built “exclusively on a pure electric architecture.”
Mr Bollore made a point of differentiating the two brands as its Reimagine initiative pushed ahead. “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands,” he said “Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
It was also said Jaguar Land Rover would retain its plant and assembly facilities in the UK and around the world. Solihull in England would be manufacturer of the MLA architecture and also the home of the future Jaguar pure electric platform.
