Fisker plans to have four EVs on sale by 2025
EV startup Fisker is heading to the UK and plans to add another two electric cars to its promised portfolio.
The Tesla-rivalling Californian-based electric car maker that says it is on track to start manufacturing its Ocean SUV from November 2022 (at the Magna facility in Austria) has announced plans for a British-based “specialty engineering division”.
To be headed by former Aston Martin executive David King, the so-called Fisker Magic Works “will focus on low-volume, rapid-development vehicle programs and specialised versions of the Fisker portfolio”.
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Fisker CEO and chairman Henrik Fisker says that will lead to the development of two new models by 2025, adding to the Ocean and PEAR, or Personal Electronic Automotive Revolution. Fisker describes the yet-to-be-revealed Project PEAR as a “revolutionary EV design” that “reimagines urban mobility”.
“We are on full speed to deliver four distinct vehicle lines by 2025, driving innovation forward and pushing radical new ideas into the global car market,” says Henrik Fisker.
“The Fisker Magic Works provides us with an opportunity to create sustainable and fantastic vehicles outside the confines of established industry segments. Bringing on David King further strengthens our engineering and creative expertise, and I’ve already assigned him two exciting projects which will showcase our capability in highly specialised materials and technologies designed especially for the eco-conscious automotive enthusiast.”
In an interview with Auto Express Fisker said the new EVs would be “very different”.
“They’re going to go in in a segment which I would say maybe one exists a little bit but it’ll be a twist on it and the other one doesn’t exist at all,” he said.
He described one as a “very extreme vehicle” that will be priced at more than US$100,000 ($140,000).
King acknowledged the change in direction from Aston Martin, which is known for its V8 and V12 engines nestled under long bonnets.
“Having spent my career working on vehicles with high displacement gasoline engines, I am relishing working with the design and engineering freedom that electrification provides.”
