2025 Ferrari electric car to be true to the brand, right down to its soundtrack
Ferrari says its first electric car will stay true to the brand and deliver a thoroughly Italian soundtrack.
Due in 2025, the yet-to-be-revealed Ferrari EV – the first all-electric car from the Italian supercar maker – is a bold step for the brand.
But the company is up to the challenge and promises its first EV will be true to its heritage.
“The new electric Ferrari vehicle is going to be a true Ferrari,” said Ferrari’s Global Marketing Director Emanuele Carando in an interview with Australian journalists.
“Yes, it will have sound,” said Carando. “You will see – well, you will hear,” he added, emphasising the noise would be “authentic”.
Quiet or noisy, one thing that appears almost certain is that the Ferrari EV will be quick – very quick.
“I don’t know whether the EV is going to be faster than SF90,” said Carando, referencing the hybrid supercar that is currently the most powerful Ferrari road car, teaming a twin-turbo V8 to three electric motors to make about 750kW.
The Ferrari EV should also easily outpunch all Ferrari V12s, including the soon-to-arrive 12Cilindri that makes 610kW and 678Nm.
But Carando says outright acceleration is not the sole focus.
“The 0-100 (km/h), the 0-200, after you do a couple of times acceleration, you’ve got this gulp in your mouth, you’re fed up with it,” said Carando.
“You want to have fast, agile, fun car to drive.”
Still, given the rapid recent advances in electric motor performance it’s a safe bet that the EV will be the most powerful road car ever from the Maranallo-based manufacturer.
Not that that will convince everyone queueing to own a Ferrari.
“So far I can say there’s some enthusiasm around it but there also some people that have been around the brand for decades that are more sceptical about it,” said Ferrari Australasia president Dr Jan Henrik Voss.
He points to the Purosangue – a four-door high-rider that Ferrari refers to as an FUV, or Ferrari utility vehicle – as an example of how buyers will embrace ideas new to the brand.
“We have the voice of the public and to some extent maybe a client here or there that wasn’t so sure when we came up with Purosangue and at the end of the day all of our top collector clients and loyal customers have ordered the car,” he said.
“I wouldn’t be surprised if we have a similar phenomenon when we launch the electric car.”
