Big BYD bargains: Massive price cuts for Dolphin, Atto 3, Seal and Sealion 6 in Australia – though no bites taken out of Shark 6 ute
Get set for big BYD bargains with just about the entire range in Australia undergoing a pricing shake-up, with big savings on certain models in the Dolphin, Atto 3, Seal and Sealion 6 lineups. In fact, the only model yet to benefit is the Shark 6 ute, with pricing holding firm for now.
The news comes after BYD importer EVDirect broke the $30k EV barrier with the Dolphin’s new Essential trim level ($29,990 MSRP) – while also killing off the Dynamic trim (was $36,890) and dropping the price of the flagship Premium variant from $42,890 to $36,990.
A similar strategy has now been deployed across the rest of BYD’s passenger car and SUV fleet in Australia, meaning savings of several thousand dollars on key trim levels.
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The 2025 Atto 3 range introduces an entry-level Essential trim, lowering the cost of entry to $39,990 before on-roads. The Standard trim ($44,990), has now been scrapped, while the Premium grade has seen its price slashed from $47,499 to $44,990.
The Atto 3 Essential offers 77kW DC charging, does without the Premium’s sunroof, one-touch boot, roof rails and wireless device charging, and offers a smaller 12.8-inch touchscreen (versus 15.6 inches). It’s also slightly slower to 100km/h, and – thanks to the smaller 49.92kWh battery – will travel 345kms on the WLTP cycle, compared to the Premium’s 420kms.
The MY25 Seal has also undergone a shake-up, with the Dynamic, Premium and Performance now $46,990 (down $2898), $52,990 (down $2808) and $61,990 (down $3758) respectively.
Finally, the Sealion 6 Dynamic is now $45,990 (down $3000), while the Premium is unchanged at $52,990. Also unchanged is the Shark 6, which will still list at $57,900.
The new prices also accompany minor upgrades, including “more responsive automated suspension”, an electronic sunshade for the Seal’s panoramic roof, and the brand’s Intelligent Damping Body Control System for the Seal Performance.
While EV sales have slowed in Australia, the brand says these big BYD bargains aren’t a result of slower sales (in fact, the brand’s sales finished up 64.5 percent to 20,458 units in 2024), but rather a result of China’s mass production techniques pushing down costs.
“By offering exceptional value without compromising on quality or innovation, we’re helping more drivers make the switch to sustainable transportation, driving a cleaner and greener future for Australia,” says EVDirect CEO, David Smitherman.
“Having been to BYD headquarters in China, I’ve seen the incredible scale of operation that ultimately underpins these great prices. As that scale continues to grow, and as we continue to make breakthroughs in innovation and technology, Australian drivers are the big winners.”
