Australians bought a record number of EVs in 2024 (just); Tesla still dominates, BYD, MG, BMW, Volvo catching

Australians bought a record 91,365 new electric vehicles in 2024 – and it’s Tesla that continues to dominate.

Figures released by the Federal Chamber of Automotive Industries and EV Council show that 7.4 percent of the 1,237,287 new vehicles sold in 2024 were powered purely by electricity.

The 4.7 percent growth in sales of battery electric vehicles compared with 2023 is a huge decline on the 161 percent growth from 2022 to 2023 and is indicative of a tightening market that’s seeing more buyers turn to hybrids – and increasing competition in the EV market.

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Sales of petrol-electric models surged 75 percent in 2024 to 172,696 vehicles – almost double the number of BEVs.

And plug-in hybrids – which team the fuel saving tech of a hybrid with a bigger battery that can be recharged externally – doubled in sales.

But the 23,163 PHEV sales in Australia in 2024 shows it still has a lot of catching up to do to overtake EVs and regular hybrids.

Unsurprisingly Tesla is still the sales leader, although a 16.9 percent sales slide compared with 2023 means the EV pioneer now accounts for a lesser (but still dominant) 42 percent of the electric car market.

The top selling EV was the Tesla Model Y, with 21,253 sales. There were 87 different EV models sold throughout Australia in 2024.

That makes the Model Y the seventh best selling SUV in the country, outdone only by the Toyota RAV4 (58,718), Mitsubishi Outlander (27,613), Ford Everest (26,494), Mazda CX-5 (22,835), MG ZS (22,629) and Kia Sportage (22,210).

The Tesla Model 3 continued its popularity as the top selling mid-sized car in the country, its 17,094 sales eclipsing the Toyota Camry (15,401), the second year in a row it’s achieved the feat.

The MG4 was the third best selling EV, largely due to discounting later in the year that briefly had it selling from $30,990 drive-away. Its 6934 sales just pipped the fourth placed BYD Atto 3 (6393).

BYD was comfortably the second best selling EV brand with 14,260 sales, ahead of MG in third (8239). These numbers do not include PHEVs or HEVs.

BMW was the top selling luxury EV brand with 7787 sales, which means 29.6 percent of the brand’s sales are now fully electric.

Luxury rival Volvo shifted 3862 EVs last year, with 43.4 per cent of all Volvo sales now EV.

EV sales ranked: Every EV sold in Australia in 2024

Rank	Make	Model	Sales
1	Tesla	Model Y	21,253
2	Tesla	Model 3	17,094
3	MG	MG4	6,934
4	BYD	Seal	6,393
5	BYD	Atto 3	5,751
6	BMW	iX1	2,618
7	Volvo	EX30	2,129
8	BYD	Dolphin	2,116
9	BMW	i4	2,062
10	Kia	EV6	1,785
11	Polestar	2	1,459
12	Hyundai	Kona	1,363
13	BMW	iX2	1,280
14	MG	ZS EV	1,262
15	GWM	Ora	1,225
16	Volvo	XC40	1,173
17	BMW	iX3	1,092
18	Mercedes-Benz	EQA	1,044
19	Toyota	bZ4X	977
20	Hyundai	Ioniq 5	933
21	Mercedes-Benz	EQE SUV	759
22	Ford	Mustang Mach-E	673
23	Kia	Niro Electric	649
24	Kia	EV5	608
25	Kia	EV9	568
26	Volvo	C40	560
27	BMW	iX	556
28	Mini	Countryman EV	516
29	Mercedes-Benz	EQB	504
30	Cupra	Born	465
31	Mini	Cooper Electric	426
32	Subaru	Solterra	386
33	Hyundai	Ioniq 6	374
34	Audi	Q4 e-tron	357
35	Nissan	Leaf	357
36	Porsche	Taycan	282
37	Renault	Meganie E-Tech	266
38	Lexus	RZ	215
39	Peugeot	e-2008	207
40	Chery	Omoda E5	197
41	Fiat	500e/Abarth	194
42	Mini	Aceman	183
43	Polestar	4	183
44	Audi	Q8 e-tron	174
45	Mercedes-Benz	EQE	162
46	LDV	eDeliver 7	150
47	BMW	i5	143
48	Mercedes-Benz	EQS SUV	136
49	Audi	e-tron GT	100
50	Lexus	UX	92
51	Peugeot	e-Partner	92
52	Jeep	Avenger	79
53	Porsche	Macan EV	78
54	Polestar	3	71
55	Genesis	GV60	70
56	Ford	E-Transit	69
57	Mercedes-Benz	EQC	69
58	Foton	Mobility T5	68
59	Leapmotor	C10	64
60	Renault	Kangoo E-Tech	64
61	Skoda	Enyaq	48
62	MG	Cyberster	43
63	BMW	i7	36
64	LDV	eDeliver 9	28
65	LDV	eT60	28
66	Mercedes-Benz	e-Vito	23
67	LDV	Mifa 9	20
68	Mercedes-Benz	EQS	20
69	Hyundai	Mighty	19
70	Rolls-Royce	Spectre	19
71	Genesis	GV70 Electrified	17
72	Mercedes-Benz	EQV	14
73	Jaguar	I-Pace	12
74	Lotus	Eletre	12
75	Peugeot	e-Expert	9
76	Sea Electric	MD	9
77	Volkswagen	ID.Buzz	8
78	Mercedes-Benz	e-Sprinter	6
79	Volkswagen	ID.Buzz Cargo	6
80	Audi	Q6 e-tron	5
81	Lotus	Emiya	5
82	Genesis	G80 Electrified	4
83	Mazda	MX-30 EV	3
84	SEA Electric	HD	3
85	Peugeot	e-308	2
86	Iveco	HD van	1
87	Mercedes-Benz	G580e	1

EV by brand: Every car maker’s Australian EV sales ranked in 2024

Rank	Make	Sales	% of EV sales
1	Tesla	38,347	41.9%
2	BYD	14,260	15.6%
3	MG	8,239	9.0%
4	BMW	7,787	8.5%
5	Volvo	3,862	4.2%
6	Kia	3,610	3.9%
7	Mercedes-Benz	2,738	3.0%
8	Hyundai	2,689	2.9%
9	Polestar	1,713	1.9%
10	GWM	1,225	1.3%
11	Mini	1,125	1.2%
12	Toyota	977	1.1%
13	Ford	742	0.8%
14	Audi	636	0.7%
15	Cupra	465	0.5%
16	Subaru	386	0.4%
17	Porsche	360	0.4%
18	Nissan	357	0.4%
19	Renault	330	0.4%
20	Peugeot	310	0.3%
21	Lexus	307	0.3%
22	LDV	226	0.2%
23	Chery	197	0.2%
24	Fiat	194	0.2%
25	Genesis	91	0.1%
26	Jeep	79	0.1%
27	Foton	68	0.1%
28	Leapmotor	64	0.1%
29	Skoda	48	0.1%
30	Rolls-Royce	19	0.0%
31	Lotus	17	0.0%
32	Volkswagen	14	0.0%
33	Jaguar	12	0.0%
34	Sea Electric	12	0.0%
35	Mazda	3	0.0%
36	Iveco	1	0.0%

Source: Federal Chamber of Automotive Industries and EV Council