Alpha unveils Wolf, but will it be built?

While debate rages in the USA whether Alpha Motor Corporation is the real deal, the California EV start-up has unveiled the Wolf pick-up at the prestigious Petersen Automotive Museum in Los Angeles.

Alpha has shown the Wolf and other models such as the Superwolf, Jax and Ace in digital form before, but this is the first time any of them have been seen in the real world.

Alpha says it intends to have the mid-size pick-up in production in the final quarter of 2023 priced from US$36,000 ($49,700).

But much detail is still missing, such as where it will be built and who will design and engineer it, as listings related to the company on Linkedin show only a handful of employees.

All this has prompted a bunch of articles on US websites questioning Alpha’s credentials. This criticial piece by Elektrek is typical.

Clearly, the scepticism with which Alpha has been greeted reflects the way EV companies pop up in search of the instant fortunes that can be made with a successful public float.

Nikola and its now-disgraced founder Trevor Milton are an example of this.

If you were looking to generate hype then an electric pick-up would certainly be the way to go, with so many of them headed for market.

Anyway, back to the Wolf. It was on display as part of an exhibit titled: Alternating Currents: The Fall and Rise of Electric Vehicles.

First unveiled in digital form back in March, the Wolf is a two-passenger ute that Alpha says will be offered with a single- or dual-motor and rear- or all-wheel drive. A 75kWh lithium-ion battery pack will provide a range around around 400km.

The retro-styled Wolf measures up around 4828mm long, 1930mm wide, and 1700mm high. The bed is 1700mm long, 1580mm wide and 428mm deep.

Alpha also touted several interior features for the Alpha when it was unveiled including “driver-centric digital speedometer, a digital centre display, ergonomically bolstered seating, multi-layered centre console storage, multiple charging ports for electronic devices, and audio speakers”.

But as the windows of the vehicle were blacked out there was no way of proving it had an interior. And as it was a static launch, no way of knowing if it was fitted with a propulsion system.