Tesla axes pricing! Plummeting Cybertruck sales prompt huge discounts
The Tesla Cybertruck has had its price slashed in a bid to turn around its fortunes in North America after sales sank by an alarming 48 per cent in 2025.
Shaving a cool US$20,000 ($28,000) off the price of the entry model, the cheapest Tesla Cybertruck now costs US$59,990 ($85,000), dropping the current dual-motor version’s price tag below the original US$60,990 ($86,000) charged for the single-motor rear-drive version that was dropped in 2025.
At the top of the tree, the cost of the flagship Cyberbeast falls to US$99,990 ($140,000), down from US$114,990 ($163,000) with the Luxe Pack included.
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There is widespread confusion over whether the new pricing is time-limited or if the lower pricing for the battery-powered truck is here to stay.
Only launched in late 2023, Tesla boss Elon Musk originally predicted Tesla would sell 250,000 Cybertrucks annually. In the end, the US EV pioneer sold just 38,965 in its first full year, with only 20,237 utes finding homes last year.
Tesla has not explicitly given any reason for the fall, but significant quality-control issues, poor real-world range, reduced utility, production delays and its high price have all been blamed for the lack of strong sales, despite Tesla claiming it originally took more than one million deposits.
To be fair to Tesla at least it is still selling the Cybertruck. Ford has called time on the F-150 Lightning, while the RAM 1500 equivalent never even made it out of the starting gate.
Issues that could result in Cybertruck being labelled as this generation’s Ford Edsel or GM’s Pinto include the fact the Tesla truck is so large and has a design that could never be made pedestrian-impact compliant for most countries, meaning boosting demand overseas is not even an option.
Tesla has mooted converting the left-hand-drive-only Cybertruck for Australian import, but so far there’s nothing definite happening.
Cybertruck sales now account for just 1.2 per cent of Tesla’s 1,636,129 global sales.
Despite accounting for minimal sales and the decision to cancel plans to roll out a range-extender option, Tesla says it remains committed to producing the Cybertruck.
