Mazda 6e priced for Australia! Starts under $50K, undercuts Tesla Model 3, will come in two models

The challenge has been laid down to the Tesla Model 3 and other electric mid-size sedans with ultra-sharp pricing for the incoming Mazda 6e.

The brand’s first mainstream EV will start from $49,990 plus on-road costs when deliveries begin in July.

The new electric mid-size sedan will be offered in two grades, with the 6e GT priced at $49,990 and the better-equipped Atenza at $52,990.

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As part of a limited launch offer, the first 300 customers who pre-order a GT will receive a complimentary upgrade to the Atenza specification, effectively matching the flagship’s equipment at the $3000 lower entry price.

The positioning puts the 6e squarely in the heart of Australia’s growing electric sedan segment. The cheapest BYD Seal Dynamic undercuts it slightly at $46,990 plus on-roads, while the Kia EV4 Air Standard Range is priced identically at $49,990.

Above them sit Australia’s top-selling electric sedan, the Tesla Model 3 in Premium Rear-Wheel Drive form at $54,900, the Polestar 2 from $62,400 and the Hyundai Ioniq 6 from $67,300, both before on-road costs.

Powering both 6e grades is a rear-mounted electric motor producing up to 190kW and 290Nm, paired with a 78kWh Lithium Iron Phosphate battery.

Mazda claims a WLTP driving range of up to 560km and combined energy consumption of 15.9kWh/100km.

DC fast charging via a CCS Type-2 port is said to allow a 30 to 80 per cent top-up in as little as 15 minutes under ideal conditions.

The 6e rides on a substantial 2895mm wheelbase and adopts a sleek five-door liftback silhouette rather than a traditional three-box sedan layout.

The 6e is a result of Mazda’s joint venture with Chinese manufacturer Changan. It rides on that company’s EPA1 platform and is related to Deepal S07 EV already sold in Australia, as well as the SLO3 sedan.

The 6e will be the first car sold by Mazda Australia to be built in China.

Mazda says the 6e’s exterior reflects the next evolution of its Kodo design language, while the cabin follows a minimalist theme influenced by the Japanese concept of “ma”, emphasising space and simplicity.

Standard specification on the GT includes a 14.6-inch central touchscreen, 10.2-inch digital instrument display, 360-degree camera with see-through view, augmented-reality head-up display, tri-zone climate control and heated and ventilated front seats.

A 14-speaker Sony audio system and wireless Apple CarPlay and Android Auto are also included.

The Atenza builds on that with tan leather and synthetic suede upholstery, quilted seat detailing and matching interior trim accents.

A new dedicated Mazda 6e smartphone app will debut with the model, enabling remote climate control, door locking and window operation, and introducing Bluetooth key functionality to the brand.

Mazda Australia managing director Vinesh Bhindi said the 6e marks a significant step in the company’s local electrification plans.

“The Mazda 6e switches Zoom-Zoom on to a fully electric era, introducing Mazda’s next iteration of unmistakable Kodo design, acclaimed Jinba-Ittai driving dynamics and a host of cutting-edge technologies,” he said.

The 6e is the first model in a broader EV push from Mazda, with the related Chinese-built CX-6e SUV also locked in for Australia as the brand expands its electric line-up beyond the limited-run MX-30.

Pre-orders for the 2026 Mazda 6e are now open through Mazda’s national dealer network.