Chery slashes EV pricing: 2025 Chery E5 gets a new name and lops the dollars to battle the BYD Atto 3, Kia EV3 and MG S5
As competition in the small all-electric SUV segment superheats Chinese brand Chery has announced its renamed 2025 Chery E5 is now thousands cheaper.
Now priced from $39,990 plus on-road costs (ORCs) – $3000 less than before – the new Chery E5 was originally launched less than 12 months ago as the Chery Omoda E5.
As well as the fresh name, there’s new Chery’ badging added at the front and rear, on the wheel caps and on the steering wheel.
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A similar renaming has happened with the Chery E5 combustion-powered twin, with the Omoda 5 now called the Chery C5.
The reason for the change is the Omoda name is set to be re-used in the near future as a standalone sub-brand with its own family of cars.
It will join the Jaecoo sub-brand in different dealers to the master Chery brand, with the first vehicles due to land in Australia likely to include both the Omoda 3 and Omoda 7 SUVs.
As well as being renamed, Chery has announced new trim names for the E5, with the base BX model grade replaced by an Urban trim, while the old EX switches to the Ultimate moniker.
Despite the price hack the Chinese brand says each model grade carries over almost unchanged.
However, there are actually some differences.
The previous car’s built-in sat-nav has been dropped, while puddle lamps have been ditched on the top model.
Despite the omission, the Urban still comes with 18-inch alloy wheels, a full-size spare tyre, LED headlights and taillights, a 12.3-inch digital instrument cluster, a 12.3-inch infotainment system, a rear-view camera, front and rear parking sensors, a six-speaker Sony sound system, a 50-watt wireless phone charger, auto wipers, adaptive cruise control with lane-keep assist and centring, blind-spot monitor, rear cross-traffic alert and driver attention warning.
The E5 Ultimate adds in 360-degree camera, a sunroof, faux leather heated front and rear (outboard only) seats, a heated steering wheel, an eight-speaker sound system, an electric tailgate, ambient lighting, rear privacy glass, acoustic front glass and gloss back window trim.
Whichever you choose, there’s just one powertrain available with the E5 – a 150kW/340Nm front electric motor that is combined with a 61.1kWh lithium-ion battery that provides for a European WLTP verified range of 430km.
While the entry 2025 Chery E5 Urban now costs $39,990 plus ORCs, it’s worth pointing out that the small all-electric small SUV is currently on sale nationwide priced from $40,000 drive away making it even cheaper than the official price cut.
The flagship Chery E5 Ultimate, meanwhile, is priced at $43,990 plus ORCs, a $2000 saving over the outgoing Omoda E5 EX.
Like the base E5 Urban, Chery has a nationwide $45,000 drive-away special offer currently running for its range-topping EV.
Chery is hoping to pinch some sales from the likes of the Hyundai Kona Electric, Kia EV3 and new MG S5.
