At last! Tesla to finally take aim at the budget Chinese brands with $45k Model Y and Model 3 variants – reports

Tesla at last seems ready to make good on its promise of cheaper EVs, with the brand reportedly ready to tackle the Chinese newcomers with genuinely affordable electric car options based on its existing models.

That’s according to US outlet Automotive News, where reports suggest the models will go into production in Q2 next year, and will be priced to take on the likes of BYD, MG and any number of other newcomers.

How much, you ask? According to the publication, the brand is targeting a US$30,000 price point, which would translate to around $45,000 in Australia. That would put it line-ball with products from BYD and others, and would also undercut new product from Smart.

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Rather than all-new models, the site suggests Tesla will use the Model Y and Model 3 platform to built pared-back versions of its most popular cars, which presumably means smaller batteries and fewer features.

That would represent a pretty big saving on the brand’s current models in Australia, with both the Model 3 and Model Y starting at around $55.

“The lower-priced variant of the Model Y will begin production in April 2025,” Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions, told Automotive News.

“While the starting price is said to be under US$30,000, significant differences between it and the Model Y, such as range and interior space, will be needed to not siphon off sales from the popular — and more profitable — Model 3 and Model Y.”

Andrew Chesterton

Andrew began his career as a journalist at Sydney’s The Daily Telegraph and The Sunday Telegraph, before he was lured into the fast-paced world of supercars at TopGear Australia. He has also held senior roles at The Daily Mail, which involved spending time at HQ in London, and on the other side of the automotive divide with FCA Australia. As one of Australia's best-read freelance writers, Andrew now contributes to Robb Report, Wish in The Australian, Domain in The Australian Financial Review, CarsGuide, Wheels, The West Australian, GQ, Men's Health and more. His love for writing has carried him around the world and back again, writing for clients in Asia, Australia, New Zealand, Europe and the USA. He secretly enjoys it so much he’d probably do it for free, but he hopes his editors never find out that bit...

One thought on “At last! Tesla to finally take aim at the budget Chinese brands with $45k Model Y and Model 3 variants – reports

  • September 12, 2024 at 5:56 pm
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    It doesn’t matter how cheap Tesla makes the Y. What we and most of Europe are waiting for is a smaller Tesla. The large “yank tanks” are just not practical for most people!

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